Letter from the Owner RSS

I am often asked, "What drove you to start a company that produces products in the fishing industry?" There are so many reasons that come to mind, I often don't know where to start. There are obvious "perks" to owning your own business but, those perks are seldom part of my answer. Typically, my answer is something like "I wanted to be my own boss" or "I just had a couple of ideas that turned into a company". While both are true, neither are the main reason. At the end of the day, it comes down to passion. When you...

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